Increasingly companies are recognizing the positive effects of responsible business practices – reduced costs, increased productivity, competitive advantage, better company image – all of which increase profitability.

More evidence and research is coming out every day now linking responsible and sustainable business practices to increases in the health, longevity, satisfaction and profit of a company (see such recent texts as Managing the Business Case for Sustainability: The Integration of Social, Environmental, and Economic Performance - edited by Stefan Schaltegger and Marcus Wagner (pub. Greenleaf Paper).